MODUS
Camera Accessories Website / Brand Design
Why does this project happens?
PROBLEM .
A lot of photographers are facing difficulties due to the lack of quality accessories, and occasionally, these accessories do not fully meet their requirements. This struggle is affecting the photographers' performance and desired results.
Video Showcase
Design section
Phases .
This project underwent a two-month improvement process with multiple iterations, primarily driven by the valuable feedback received from the mentor.
Branding and Identity .
The Modus Logo is inspired by the camera shutter, representing the camera brand. It symbolizes Innovative, Inspiring, and Creative.
Research
User Profile .
Professional Photographer
25-30 years old
The user-profile of this project centers around specialized professionals, namely photographers, who excel in capturing images in demanding environments. These adventurous photographers navigate through challenging terrains and unpredictable conditions, where reliable and durable gear with extended endurance is of utmost importance.
What they value?
Interview .
Through interview from different kind of photographers I found Big Idea that must have in the product.
User 1 ( Portrait Photographer)
User 2 ( Videographer )
User 3 ( Film Maker )
Solution .
The solution is to take advantage of the opportunity to develop accessories that are useful and introduce them to users. This will encourage photographers to be more creative and enjoy their photography experiences.
Journey map .
To evaluate how to user think and feel to design product that solved the problem
becomes aware of the need for a new camera due to changing requirements for their work, such as needing a higher resolution or faster autofocus. new camera models through recommendations from colleagues or other professionals in their industry. may come across a new camera model through chance encounters, such as seeing it being used by someone else during a photoshoot.
- reads articles in photography magazines or online blogs to learn about new camera models, their features, and specifications.
- watch video reviews or tutorials to see cameras in action and understand how they work. visits camera stores to see cameras in person, handle them, and speak with sales representatives for more information.
- follow camera manufacturers or photography influencers on social media to learn about new camera models and their features.
- read reviews from other photographers who have used the cameras they are interested in, to get an idea of the camera's performance and reliability.
- compare the specifications of different camera models, such as resolution, autofocus speed, and ISO range.
- compare technical specifications of different camera models to determine which features will best support their photography needs.
- compare the physical appearance and ergonomics of different camera models to see which one feels most comfortable to hold and use.
- ask their friends or colleagues if they can try out their cameras to see how they perform in real-world situations.
- rent or borrow different camera models from production companies or equipment rental services to try them out on their own photoshoots.
- choose a camera model based on their previous positive experience with a particular brand.
- consider the price of the camera and compare it with their available budget.
- choose a camera model based on the availability of support, such as customer service, warranties, or repair services.
Mental Model .
User flow .
Work in Progress
Wireframe
Placing layout of the structure to put all information that should be on the website
Low-fi
Improvement on wireframe putting colours, images and icons in
3D Collaboration
Working with 3D Modeller to make Modus Lens Protection the problem
Kornawich Wudhikanakorn
Created 3D Assets for this project
User Testing
I extend my heartfelt gratitude to my mentor, Matt Karakilic, for guiding me throughout this project, providing invaluable assistance in enhancing my design skills, and offering invaluable solutions to technical challenges along the way.
